UPDATE September 12, 2024 Get ready to upgrade to the new iPhone 16, Apple Watch, and AirPods lineups Customers can upgrade to the iPhone 16 lineup beginning Friday, and save up to $1,000 with carrier promotions — all done directly at Apple

Starting tomorrow, September 13, at 5 a.m. PDT, customers can pre-order Apple’s powerful new iPhone 16 and iPhone 16 Pro models on apple.com and in the redesigned Apple Store app. By shopping directly at Apple, customers can learn about Apple Intelligence¹ — the personal intelligence system built for iPhone, iPad, and Mac — from Apple Specialists, and get help choosing from a variety of financing options and carrier deals for a seamless upgrade experience. Apple also offers customers convenient delivery and pickup options at their local Apple Store.

iPhone keeps its value better than any other smartphone, making it even more valuable when customers trade in an old device. Customers can get $180 to $650 in credit when they trade in iPhone 12 or higher, or up to $1,000 in credits to put toward iPhone 16 Pro with a carrier promotion.

Apple Specialists can help customers choose the right model for them, set up, and activate their new iPhone with select U.S. carriers, including AT&T, T-Mobile, Verizon, and for the first time, Boost Mobile — all done directly at Apple.

Customers have until 9 p.m. PDT this evening to get a head start on pre-ordering the new iPhone 16 lineup by choosing their desired model, selecting their preferred payment method — including pre-approval for financing — and saving their shopping bag so they’re only one click away once pre-orders open tomorrow.

Apple Watch Series 10, the black titanium Apple Watch Ultra 2, AirPods 4, AirPods 4 with Active Noise Cancellation, and AirPods Max in midnight, starlight, blue, orange, and purple are available to pre-order today on the Apple Store online and in the Apple Store app. Along with the iPhone 16 lineup, these new products will be available in stores beginning Friday, September 20.

The iPhone 16 lineup is built for Apple Intelligence and introduces Camera Control, making it even easier to capture memories, and later this year, it will unlock visual intelligence to help users learn about objects and places faster than ever before. iPhone 16 and iPhone 16 Plus feature the 48MP Fusion camera system with powerful upgrades and the Action button to quickly access useful features, while iPhone 16 Pro and iPhone 16 Pro Max introduce larger display sizes, powerful pro camera capabilities, and a huge leap in battery life.